This sense of duality continues in the way Another Hendrick’s is introduced to Indonesia. Following an intimate debut in Bali, the new expression arrives at ASHTA District 8 in Jakarta through Anotherland, an immersive brand experience designed to invite guests to rediscover Hendrick’s while discovering another side of it.

More than a product launch, Anotherland unfolds as a journey through contrast, reflection, and wonder. Rooted in Hendrick’s promise to provoke curiosity, the experience transforms the familiar into something unexpectedly delightful.

The journey begins at the Parlour of Refreshment, where guests can enjoy the Hendrick’s Sgroppino trolley experience in partnership with Paletas Wey. The experience features sorbets infused with the distinct profiles of both the original Hendrick’s Gin and Another Hendrick’s Gin, bringing the new expression’s notes of orange blossom and cacao to life in a playful and refreshing way.

At the centre of Anotherland is a bespoke installation by twin artists Rama and Romy Dwiwahyu, who explore identity, contrast, and multiplicity through mirrors and illusion. Inspired by the coexistence of

opposing forces, the installation creates a quiet visual conversation between the original Hendrick’s and Another Hendrick’s.

“Anotherland was imagined as a quiet shift in perspective — a space that feels familiar at first, but slowly reveals something unexpected the longer you stay in it,” share Rama and Romy Dwiwahyu. “Inspired by the curious and unconventional world of Hendrick’s, we wanted to create an atmosphere that invites reflection, intrigue, and a different sense of place through a simple yet immersive experience.”

The experience continues with an exclusive unveiling moment led by orator Geoff Weis, before extending into a curated evening at Alice at The Langham, where the spirit of Another Hendrick’s continues through moments of discovery, conversation, and wonder.

For the public, Anotherland and the Hendrick’s Sgroppino Trolley will remain at ASHTA District 8 until 5 July 2026. Guests are invited to experience cocktail tasting daily from 5.00 pm to 8.00 pm, while the sorbet experience is available on weekdays from 3.00 pm to 5.00 pm and on weekends from 11.30 am to 2.30 pm.

Visitors can also take part in the Hendrick’s discovery card, a playful questionnaire designed to reveal whether they align more closely with the original Hendrick’s or Another Hendrick’s. By capturing their discovery and tagging @hendricksgin, guests can unlock a complimentary cocktail or sorbet experience.

With its distinctive all-white bottle, bright orange blossom character, and smooth cacao finish, Another Hendrick’s opens a new chapter for one of the world’s most recognisable gin brands. It is an invitation to taste the familiar differently, to embrace contrast, and to discover that even the most iconic expressions can still hold another story.

For further information, visit hendricksgin.com/id and follow @hendricksgin on social media. Please drink the unusual responsibly.