ICON BALI marked its second anniversary with ICON Beach Festival 2026, a two-day beachfront celebration held on September 19-20. Bringing together K-pop, fashion, modeling, community, and local creative talent, the festival welcomed visitors to two days of distinctive programming along the Sanur coastline.

The festival opened with a live performance by Jung Wooseok, a member of the K-pop group PENTAGON. Around 3,000 visitors gathered at ICON BALI’s beachfront venue as he performed a selection of his signature songs. Cheers from UNIVERSE, PENTAGON’s official fandom, and Wooseok’s commanding stage presence created an energetic opening night.

On the second day, the beachfront stage became a runway showcasing established Bali-based designers, including Cap Bali, Aster Design, DAM Apparel, DEJONG, and Hanna The Gorgeous. Their collections were presented as part of a Coastal Chic-themed modeling competition, placing emerging talent and the island’s creative identity in the spotlight.

A curated bazaar complemented the main program, with 30 tenants offering fashion, accessories, and culinary experiences to Bali residents and international visitors. Participating names included STUJA Di Pantai, Babi Guling Pande Egi, Sate Babi Bawah Pohon, 2080 Burger, Jejak Bumi Eco Print, and other local brands and businesses.

“We are delighted by the tremendous enthusiasm shown throughout the two-day festival. The first day featured a free public performance by a K-pop artist, while the second day gave Bali’s young fashion and modeling talent a prominent platform. Beyond entertainment, ICON Beach Festival is designed to bring the creativity of Bali’s younger generation to a wider audience,” said Sherly Pertiaz, Chief of Public Relations at ICON BALI.

ICON Beach Festival 2026 was presented by Bank BCA, with support from The Meru, eL Hotel & Resort Bali Sanur, Bluebird Group, Cinema XXI, Hatten Wines, Ticket To The Moon, Pafu, and Bali United Media.