Carrying the campaign tagline Smart Room. Smart Price. Smart Choice, the offer gives guests a minimum of 20 percent off the Best Flexible Rate when booking directly through the official brand website, with a minimum stay of two nights. Reservations are fully prepaid and non-refundable, with full deposit required at the time of booking.

Beyond the room savings, each participating hotel has curated its own exclusive benefits, creating a stay experience that feels more personal to each destination. Depending on the property, guests may enjoy perks such as dining privileges, fitness center access, laundry benefits, late checkout flexibility, or airport transfer options. These thoughtful additions reflect the practical comfort and warm hospitality that define the Holiday Inn Express experience.

The campaign also supports IHG’s book direct strategy while offering guests the opportunity to earn IHG One Rewards points upon completing their stay. With its focus on domestic travelers and the wider Southeast Asian market, the initiative is available in both English and Bahasa Indonesia.

Travelers can book through the campaign landing page at barunabali.holidayinnexpress.com/special-campaign or directly via the participating hotel websites before 9 June 2026. Terms and conditions apply.