Introducing Alunê: W Bali – Seminyak's New Beachfront Destination

W Bali – Seminyak unveils a reimagined oceanfront beach club where sunset-led design, chef-driven dining, wellness, and social energy come together on the shores of Seminyak.

W Bali – Seminyak has unveiled Alunê, a new multi-sensorial beach club taking over the former footprint of Woobar. Set directly on Seminyak Beach, the venue brings together dining, design, music, and social experiences under the resort’s Luxury Liberated philosophy, creating a new oceanfront destination shaped around the rhythm of the coast.

The name Alunê draws from the Indonesian word “alunan,” referring to the continuous rhythm of waves and melody, and “lune,” the French word for moon. That sense of movement runs through the concept, with the venue designed around nature, changing light, and the social energy of Seminyak from day into night.

Design studio WELD took cues from the resort’s south-west-facing beachfront, where the sun drops directly over the Indian Ocean. Inside, the bar translates that golden-hour palette through hand-cut mosaic tiles, orange-tinted glass, Rosso Alicante marble, green quartzite, grey teakwood, and a hand-carved timber counter painted in deep ocean blue and burnt orange.

The culinary program moves beyond conventional beach club fare with a more chef-driven approach to coastal flavors. Highlights include the Lobster Roll with spring onion and ikura, and Catch of the Day Sashimi served with ponzu, chili oil, and lime. Alunê also offers a collection of naturally colored Signature Frozen Bowls, including Blue Tide, Golden Hour, Green Garden, Purple Power, and Ruby Bloom, each built around ingredients selected for hydration, strength, focus, energy, or glow.

As afternoon turns to dusk, Alunê shifts into its signature Sunset Ritual, pairing twilight cocktails with live sound against Seminyak’s golden hour. The beverage menu is led by the Ivory Tide, made with vodka, almond milk cordial, orgeat, elderflower, and cream, alongside the Solaris Spritz and Soft Current. A separate line of six wellness-focused mocktails — Calm, Balance, Vitality, Ease, Immunity, and Glow — incorporates ingredients such as pandan, chamomile, galangal, and holy basil.

Across the venue, guests can choose between open social areas near the water and more private settings. Among Alunê’s most distinctive features are private pool cabanas with individual jacuzzis and unobstructed views of the Indian Ocean, adding a more secluded option within the beachfront experience.

Alunê launches alongside Club Lacoste, W Bali – Seminyak’s new wellness and social concept centered on premium padel. Together, the two experiences extend the resort’s day-to-night offering, allowing guests to move from a padel session in the afternoon to dining and sunset cocktails by the beach.

“Alunê represents an exciting new chapter for W Bali – Seminyak,” said Laurens Kritzinger, General Manager of W Bali – Seminyak. He added that the concept brings dining, entertainment, design, and social connection together around Bali’s natural rhythm.

Alunê is now open at W Bali – Seminyak. For more information and reservations, guests can visit the resort’s website or contact taste.wbali@whotels.com.

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